The Favelagrafia Project reaches its second edition, continuing its goal of presenting a new perspective on favelas in Rio de Janeiro through the eyes of those who know them best: their residents – in this case, nine photographers full of talent and dreams, who are passionate about the art of photography and, especially, about the communities where they live.

In this second phase of Favelagrafia, the project’s photographers portray talented people from the favelas who have abilities in music, dance, art, performance, fashion, and sports. There’s no lack of powerful talent in the favelas, nor of stories about art and life that deserve to be told – stories that have been represented through photographs and, in this second phase, also in videos.

Launched in 2016, the project aims to transform the city’s view of its favelas by showing that they are not only about drug trafficking, guns and danger, they are, in fact, about potency, talent, and creativity.


NBS SoMa believes that the relevance of brands is related to their ability to transform people’s lives and that Brazilian slums and suburbs are thriving urban territories, full of talents and transformation opportunities.

Our proposal is to urge the brands to think about it and, more than that, to act in favor of these talented people, through positive-impact projects.


Uber’s mission is to create opportunities through movement. The company began its operations in 2010 aiming to solve a simple problem: “how to get a car at the touch of a button?” After more than 15 billion trips later, it has developed solutions to bring people closer to where they want to be. By changing the way people, food and things move and connect in the cities, Uber is a platform that opens the world to new possibilities.